About the Brand
A Germany-based eCommerce brand dedicated to helping people move better
A Germany-based eCommerce brand dedicated to helping people move better, feel stronger, and live healthier lives. They offer a wide range of fitness, wellness, and rehabilitation products — from resistance bands and fascia rollers to massage guns and recovery tools.
A brand voice rooted in movement, science, and simplicity.
But as their customer base grew, so did their need for accurate, compliant, and scalable tracking — and that’s where we came in.
Behind the Metrics
As the brand scaled, their tracking setup couldn’t keep up
Their team was asking: “Why don’t our purchases show up anymore?” Here’s what they were facing:
Conversions weren’t being tracked reliably — purchases were vanishing from reports
Cookie consent was hardcoded and not GDPR-compliant — a legal risk in Germany
Ad platforms like Google, Meta, and Microsoft lacked full visibility into conversions
No server-side setup meant browser blocks and data gaps across all channels
What We Set Out to Do
The mission was clear — rebuild from the ground up
Find out why conversions were vanishing, rebuild tracking that respects GDPR with no shortcuts, switch to server-side tracking for cleaner data, and help the client trust their numbers again.
01
Diagnose
Find out why conversions were vanishing
Audited the full tracking stack — GTM setup, consent layer, pixel configuration, and server-side gaps — to identify exactly where data was being lost across Google, Meta, and Microsoft.
02
Rebuild
Rebuild tracking that respects GDPR — no shortcuts
Reconstructed the entire consent and tracking setup from scratch using GTM, Usercentrics, and Consent Mode v2 — ensuring full legal compliance for the German market with no workarounds.
03
Upgrade
Switch to server-side tracking for cleaner data
Launched a server-side container with one clean endpoint per domain. This bypassed browser blocks and ad blockers, delivering consistent, accurate conversion data to all ad platforms.
04
Restore
Help the client trust their numbers again
With purchases finally appearing in GA4, Enhanced Conversions live across Google and Meta, and a fully consent-first foundation — the client could make confident decisions backed by real data.
How We Fixed It
Two pillars: consent done right & server-side tracking
The old cookie setup was hard-coded and unreliable. Browser blocks were killing data. We rebuilt both from the ground up.
Consent Done Right
- Used Google Tag Manager for full flexibility
- Integrated the Usercentrics cookie banner
- Enabled Advanced Consent Mode v2
- Every tag waits for user consent — analytics and ads included
Tracking, the Server-Side Way
- Launched a server container
- Set up one clean endpoint per domain
- Tracked key platforms: GA4, Google Ads, Meta
- All built on a consent-first foundation
What Was Broken — and How We Fixed It
| Problem | Our Fix |
|---|---|
| Incomplete or missing conversions | Server-side tracking = clean, consistent data |
| Consent not triggering | Rebuilt using GTM + Usercentrics + Consent Mode v2 |
| GDPR compliance worries | Full consent-based setup, legally verified |
Tech Stack
Purpose-built on consent-first, server-side infrastructure
Every component chosen for reliability, GDPR compliance, and deep ad platform integration — with no third-party middleware.
Google Tag Manager
Usercentrics
Consent Mode v2
Server-Side Container
Google Analytics 4
Google Ads
Meta CAPI
The Outcome
Conversions are back — tracked fully and accurately
After implementation, the client gained a complete, trusted picture of their advertising performance — with every purchase traceable back to its source.
01
Consent Works Perfectly
Cookie consent works perfectly — tags fire only with permission, fully aligned with GDPR requirements.
02
Conversions Are Back
Purchases finally appear in GA4 and all ad platforms — tracked fully and accurately with proper attribution.
03
Enhanced Attribution
Enhanced Conversions are boosting attribution across channels — Google, Meta, and Microsoft.
04
Better Insights
Better insights into what users do and where they come from — every product detail captured, every journey tracked.
05
Sales Recovery
Sales recovery is underway — the client now has the data needed to optimize campaigns confidently.
06
Client = Happy & Confident
Strong, scalable, and fully aligned with their brand — built on precision, trust, and peak performance.
Realtime Proof
Numbers that speak for themselves
Enhanced Conversions and proper consent setup led to significant lifts across every ad platform.
Google Ads — Significant Increases: +169%, +39%, +29% (10–16 Jun 2025 vs 3–9 Jun 2025)
GA4 Reports Snapshot — 13K Active Users, 7.4K New Users, 77K Events (20 May–16 Jun 2025)
Meta Conversions API — +33.3% Additional Conversions vs Pixel Alone
+33% Meta Conversions
+169% Google Ads Lift
13K Active Users in GA4
GDPR Fully Compliant
+169% Google Ads Lift
13K Active Users in GA4
GDPR Fully Compliant
Performance matters — especially when it comes to your data. Today, they’ve got more than a fix — they’ve got a setup that’s strong, scalable, and fully aligned with their brand: built on precision, trust, and peak performance.
— DwiSol, Post-Implementation Summary
Ready to build a tracking system that actually works?
DwiSol specializes in data-driven analytics and custom tracking infrastructure. Let’s connect your ad spend to real outcomes.