Quick Look at the Brand
A charming countryside hotel retreat in the south of France
Tucked away in the scenic south of France, this boutique countryside stay offers cozy rooms and heartfelt hospitality. Guests come for the charm — think rolling hills, rustic vibes, and peaceful surroundings.
The site showcases serene views, local flavors, and all the little details that make a stay memorable. Built on Wix, it’s crafted to capture the essence of a laid-back French escape. Perfect for travelers seeking nature, quiet, and a touch of countryside luxury.
How many people were clicking to call — the phone number wasn’t clickable, missing all mobile tap-to-call intent.
Who was sending emails — email click events were not being captured or attributed to any campaign.
Whether users were submitting contact forms — form submissions had no event tracking in place.
Who was completing a booking — the most critical conversion was completely invisible to the analytics stack.
External booking engine on a third-party domain — cookie consent banner didn’t apply, blocking GA4, Google Ads, and Meta pixels.
Without visibility into calls, forms and bookings, the client had no idea which campaigns were performing — wasted spend with no insights.
Key Roadblocks
Three problems silently killing campaign performance
Simple tracking objectives — but riddled with hidden obstacles that were costing the client real leads and real budget every single day.
Click… But No Call? — Visitors saw the phone number, but it wasn’t clickable. A small oversight, but a big problem for mobile users and call tracking. Missed clicks = missed leads.
Wix + External Booking = Consent Confusion — The booking engine lived outside the main Wix site on a third-party domain. The cookie consent banner didn’t apply — meaning pixels couldn’t fire, and attribution broke down completely.
Missing Metrics That Matter — Without proper tracking on calls, forms, and bookings, the client had no visibility into which campaigns were performing. That meant wasted ad spend with zero insight into what was actually working.
Smart Tweaks, Smarter Tracking
Four targeted fixes that unlocked full-funnel visibility
No redesign needed — just precise, purposeful tracking implementations that gave the hotel team complete visibility over every meaningful user interaction.
01
Clickable Phone Number
Added a tel: hyperlink to enable tap-to-call and call tracking
Added a tel: hyperlink so mobile users could tap-to-call — and so we could track that intent as a meaningful conversion event. A one-line fix that was previously costing the client an unknown volume of direct phone leads.
02
Event-Based Tracking
Captured form submissions and email clicks with event triggers
We implemented event-based tracking for all key on-site interactions — form submissions, email clicks, and other high-intent actions across the site. Every meaningful touchpoint now fires a tracked event, giving the client a complete picture of engagement.
| Event | Description | Type |
|---|---|---|
| email_click | User clicks email address — tracked as high-intent action | Implemented |
| Sign up Submit | Contact form submission captured and attributed | Implemented |
| Initiate Checkout | User begins booking flow — intent signal tracked | Implemented |
| Purchase | Booking completion with full revenue data captured | Revenue Tracked |
03
Cross-Domain Consent Solution
Integrated cookie consent across Wix and the external booking platform
We integrated cookie consent across both the Wix site and the external booking platform. Now, GA4, Meta, and Google Ads pixels can fire correctly on the booking domain — while staying fully privacy-compliant. The blindspot is gone.
04
Full User Journey Mapping
Cleaned up tracking to follow users from first visit to final booking
We mapped and cleaned up tracking across all touchpoints — from the first site visit through to final booking confirmation. The result: full-funnel insights that allow the client to understand exactly which channels, campaigns, and touchpoints drive real bookings.
From Problem to Performance
Everything just clicked — literally
The hotel team now has full visibility into every tap, form fill, and booking. With real-time tracking in place, they know exactly where leads come from and how ads are performing.
No more guesswork — just smart, data-backed decisions. It’s seamless, scalable, and built to grow with the business.
01
Every Call Tracked
The tap-to-call fix means every phone enquiry is now captured — giving the client visibility into call-driven leads for the first time.
02
Forms & Emails Captured
All high-intent on-site interactions — form submissions and email clicks — now fire as tracked events with full campaign attribution.
03
Booking Revenue Visible
Purchase events are tracked with revenue data — $185K captured. The client now knows exactly which campaigns drive completed bookings.
04
Cross-Domain Solved
Cookie consent now applies across both the Wix site and external booking platform — pixels fire correctly, attribution is complete.
05
Full-Funnel Clarity
From first visit to final booking — every step is tracked, every touchpoint attributed. Smart, data-backed decisions replace guesswork.
Live GA4 Dashboard — Events Tracking (Custom: 1 Jun – 5 Aug 2025)
Screenshot 01 — GA4 Event Tracking
All 13 events tracked — calls, forms, emails & bookings now firing correctly
Screenshot 02 — Purchase Revenue Tracking
$185K purchase revenue captured — full conversion visibility restored
13 Events Tracked
Purchase Revenue: $185K
1.2K Event Count
1.1K Total Users
Purchase Revenue: $185K
1.2K Event Count
1.1K Total Users
One Small Click for Guests, One Giant Win for You. No redesign, just smart fixes — now every call, form, and booking is on the radar.
— DwiSol, Post-Implementation Summary
Missing clicks, calls, or bookings in your data?
DwiSol specializes in event tracking, cross-domain consent, and full-funnel analytics. No redesign needed — just smart fixes.