Meet the Client
A Culinary Commerce Giant
A superhero delivering pro-grade kitchen gear. Think refrigerators, pizza ovens, workstations — catering supplies for professional kitchens. They transform the hustle in your kitchen into a super-easy, reliable and affordable journey.
Whether outfitting a café, pizzeria or restaurant — this brand has their customers’ backs. And they needed a data setup just as reliable as the equipment they sell.
The Challenge
The data drama behind the migration
The client had a strong eCommerce foundation — but as they migrated several regional websites from Magento 2 to Shopify, critical gaps emerged. Their existing tracking couldn’t keep pace with the new stack.
“We need tracking that’s as smooth as our customer experience.” That’s where we came in.
Needed unified cross-domain tracking for better visibility across regional sites
Accurate conversion attribution across Google, Meta & Microsoft Ads was broken
Required tracking for both eCommerce and non-eCommerce events across the funnel
Needed consent management to stay privacy-compliant in EU markets
Insights that weren’t just data-heavy — but decision-ready for the marketing team
Our Game Plan
One stack to rule them all
We didn’t just track — we transformed the way they measure. Every component was purpose-built to give this brand full-stack visibility, future-proof compliance, and conversion accuracy across every channel.
Dual GA4 Setup
- One master GA4 for big-picture reporting
- Separate GA4s for clean, domain-specific insights
- Best of both worlds: unified + detailed tracking
One Server Container to Serve Them All
- One server-side GTM on Google Cloud
- Custom endpoints per domain = cookie accuracy
- Lower costs, higher control
Enhanced Conversions = Enhanced Clarity
- Captured hashed emails/phones at checkout
- Improved match rates across Google, Meta & Microsoft
- More accurate conversions, less cookie stress
Consent Mode v2: Privacy + Performance
- Consent Mode v2 (Advanced) fully implemented
- Full GDPR compliance with Consent Mode
- Attribution stays strong, users stay protected
- Smart signals → smart marketing
Who Got the Data
From GA4 to Criteo, nothing slipped through the cracks
Every major ad platform and analytics vendor was connected, configured, and validated. The full stack was firing accurately from day one of the post-migration launch.
GA4
Full eCommerce & user journey tracking
Google Ads
Enhanced Conversions for better attribution
Floodlight
Campaign Manager 360 tracking
Meta
Facebook pixel + Conversions API
Criteo
Dynamic retargeting campaigns
Microsoft Ads
Bing tracking + conversion signals
Results That Sizzle
What the numbers looked like after go-live
With unified GA4, server-side GTM, and enhanced conversions fully live, the brand now runs a data setup as sharp as their kitchen tools. Every click, conversion, and customer journey is now measurable, attributed, and actionable.
Attributed Conversions
+15%
Thanks to Enhanced Conversions
Revenue Uplift
+19%
In first post-migration quarter
Attribution Accuracy
~98%
Cross-channel attribution
Direct Traffic Drop
Drop in unclassified “direct” traffic — sources now properly attributed
Marketing Decisions
Data clarity = faster decisions; streamlined ops = less reliance on devs
Meta Purchases Tracked
+22.2%
Online and offline via Conversions API
Screenshot 01 — Meta Conversions API
+22% more purchases tracked — online and offline in Meta
Screenshot 02 — Google Ads & Floodlight
Enhanced conversions activated in Floodlight and Google Ads
Screenshot 03 — Criteo Event Tracking
Criteo event tracking rebuilt end-to-end with a properly defined schema
Screenshot 04 — GA4 Purchase Funnel
Upgraded GA4 tracking for improved attribution and clearer user journeys across the purchase funnel
We turned complexity into clarity with a future-proof analytics setup. From stainless steel to smart data — they’re fully equipped. One powerful tracking setup — full visibility across every domain. Accurate, privacy-compliant, and conversion-ready.
— DwiSol Digital, Post-Migration Summary
Data drama? We clean it up.
DwiSol specializes in data-driven analytics and custom tracking infrastructure. Let’s build a setup as sharp as your business.